Victoria Secret pop-up retail, brand experience, pop-up shops, experiential marketing

EVENT OVERVIEW

GTMS worked with Mission to create an immersive pop-up retail brand experience campaign for Victoria’s Secret.

THE BRIEF

GTMS‘ Creative Spaces were brief to convert a 20ft shipping container into a stunning pop-up shop to promote Victoria’s Secret’s new The New Sexy lingerie range and tour the mobile retail unit around high footfall locations across the UK.

SOLUTION

GTMS’ specialist container conversion division Creative Spaces designed the experience, we then adapted a 20ft container, creating changing rooms, awning and event event dressing to create a luxury mobile pop-up shop.

Victoria Secret pop-up retail, brand experience, pop-up shops, experiential marketing

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