Nivea Dare to DipTHE EVENT – Nivea’s Dare to Dip mobile “Dip Skip”

Following on from its Covent Garden launch event in May Nivea took its ‘Dare to Dip’ campaign on the road.

The second phase of the campaign – which centred around the belief that when you feel good in your skin you have the confidence to live life to the fullest – saw the mobile pool party or ‘Nivea Dip Skip’ touring across Northern Europe.

THE BRIEF – To create a mobile pool party

Working on behalf of Jack Morton Worldwide, GTMS’s Creative Spaces was tasked to recreate the fun and inclusive “Dare to Dip” campaign Nivea showcased in Covent Garden on a huge scale, Creative Spaces were tasked to transform a humble skip into a mobile pool.

THE SOLUTION – A Pool in a Skip!

A beautifully finished bespoke made pool rewarding competitors at the finish line of the Femina Run and refreshing festival goers at a pamper area of the Way out West festival in Sweden as well as other locations.

The Dip Skip was a huge success helping to promote a positive body image and compounding Nivea’s position as a market leading brand.

Nivea Dare to Dip“Hundreds of women were able to take a once in a lifetime dip in Covent Garden but we wanted to spread confidence to even more women across Europe. The Nivea Dip Skip is an urban object imbued with Nivea care. It’s not often you’d get to take a dip in a daringly public town centre location,” commented Jo Wallace, creative director at lead agency Draftfcb.
Neil George, marketing director, Beiersdorf Northern Europe commented, “The ‘Dare to Dip’ platform was conceptualised by the team to enhance Nivea’s heritage of trusted skincare as well as the confidence of millions of women across our region. We are excited to see that thousands of women have embraced Nivea’s ability to boost their natural confidence. The results of this wonderfully executed campaign have been simply fantastic.”

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