THE EVENT – Nivea’s Dare to Dip mobile “Dip Skip”
Following on from its Covent Garden launch event in May Nivea took its ‘Dare to Dip’ campaign on the road.
The second phase of the campaign – which centred around the belief that when you feel good in your skin you have the confidence to live life to the fullest – saw the mobile pool party or ‘Nivea Dip Skip’ touring across Northern Europe.
THE BRIEF – To create a mobile pool party
Working on behalf of Jack Morton Worldwide, GTMS’s Creative Spaces was tasked to recreate the fun and inclusive “Dare to Dip” campaign Nivea showcased in Covent Garden on a huge scale, Creative Spaces were tasked to transform a humble skip into a mobile pool.
THE SOLUTION – A Pool in a Skip!
A beautifully finished bespoke made pool rewarding competitors at the finish line of the Femina Run and refreshing festival goers at a pamper area of the Way out West festival in Sweden as well as other locations.