THE EVENT

We worked with Gü, the premium deserts brand, to launch a nationwide sampling and pampering experience aimed at Christmas shoppers.

THE BRIEF

Gü wanted to launch an interactive roadshow to drive sales of their new products in the run up to Christmas.

The Gü Sparkle Box, a 20ft branded shipping container, featured Gü Christmas angels sampling the new look ramekin range and make up artists who gave shoppers sparkly makeovers.

Inside the Box designer items were given away as part of a Sparkly social media campaign. We also gave away over 10,000 product samples at locations including Westfield Shopping Centre, The Bullring – Birmingham and Covent Garden.

SOLUTION

We turned a 20ft container into the ultimate sparkling brand experience.

We dazzled the target audience with indulgent little treats including on-site makeovers and sample treats of delicious Gü puddings.

The campaign brought the Christmas sparkle to shoppers across the UK.