EVENT OVERVIEW
Benefit Cosmetics were on a mission to train 1,800 Benefit staff about the new Roller Lash mascara in a unique, fun and inspiring setting.
THE BRIEF
Working with The Persuaders, Setsquare Creative were asked to transform a 40ft shipping container into a 1950s beauty salon for Benefit Cosmetics training tour inspired by the Roller Lash mascara product packaging.