EVENT OVERVIEW

Benefit Cosmetics hit the road with a UK wide tour to promote Roller Lash mascara.

THE BRIEF

We were challenged by The Persuaders to transform a 20ft shipping container into a glamorous 1950’s American themed makeup salon for the Benefit Roller Lash UK tour.

SOLUTION

The container recreated the look and feel of a 1950s-style salon complete with hair dryer hoods, a vintage TV, hair dryer chandeliers and a neon sign.

In addition to the salon, the container extended out into a large seating area where consumers could relax, view the activity and enjoy the take in the atmosphere.